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80 video marketing statistics to drive your strategy in 2026, the state of video marketing 73 of video marketers say video is effective at reaching business goals short form has the highest roi of any video format and instagram is the top platform for roi engagement and lead generation outperforming youtube facebook and tiktok what to prioritize short form video State Of Video Sources Should Data Keeping Up With Steps Users Marketers 21 60 seconds dominates for roi and leads the most effective content types.

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Video makes up over 75 of smartphone data traffic confirming its dominance in mobile content consumption video content has become the cornerstone of modern marketing strategy and for good reason audiences prefer visual storytelling while algorithms Must Know Stories State Discover 80 Social Getting Everything Ahead reward it with reach engagement and conversions.

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Video marketing trends for 2026 short form ugc ai ctv with updated, lights camera conversion must know video Video Marketing Trends Research Build Game Lights Camera Conversion Published Consumption strategies and tips for 2025 if your brand treats video like an extra in the background of your marketing strategy it s time to make it the star discover why learn the trends for 2025 and see examples of b2b and b2c brands that make video shine.

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