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According to clutch data covering over 100 000 8 Key Digital Smbs Profit Choose Confused About Agency Offers Number digital marketing firms the typical agency hourly rate sits between 100 and 200 with most retainers landing between 5 000 and 50 000 per month when measured across all client sizes a 2026 influencer marketing hub survey found that 78 of digital agencies now use retainer based pricing as their primary model up from 64 in 2023 two numbers.

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